Sheri M. Cuff has worked in the Financial Services industry for over 24 years and holds series 7, 24, and 27 licenses. She joined International Assets Advisory, LLC (IAA) in 1988 as a supervisor in IAA’s Operations Department. Sheri rose through the ranks to Manager, Vice President, Senior Vice President, and is now Managing Partner/Director of Finance and Operations for IAA.

As IAA’s Financial Operations Principal (FINOP), Sheri assures the firm’s compliance with all of FINRA’s financial and operations rules. She supervises all financial and operations staff with whom she supports over 60 Financial Advisors and over 6,500 client accounts. Additionally, she monitors the firm’s credit exposure and file risk management reports. She is also the relationship manager with IAA’s clearing firm, Pershing, LLC.

Prior to joining International Assets, Sheri worked for Dean Witter Reynolds. She has also served as Treasurer for a Mutual Fund. She resides in Longwood, Florida with her husband, Mike, and their two children, Dalton and Halle.